Aaron fixed my nasty roots..and I came in as a drop-in! I got a great haircut from him a week later (and received tons of compliments.) Have gone back. Relaxing airy salon, located right next to the Harbor Cafe, and has art exhibits on the wall. Worth the price - for me, the highlights, cut, styling, blowdry, etc cost $140. Worth it!

Go see Shiloh at Urban Groove. Very talented, no B.S. and very professional. Has fixed numerous home hair color experiments I've done to myself and simply does great hair. Urban Groove is the ONE salon I've settled on after numerous forays into other "fabulous" salons around Santa Cruz.( I've had enough prima donna attitude to last me a long time, thank you very much.) Everyone at Urban Groove has always been super nice to me and very courteous. I also enjoy the fact that I'm not pressured into buying product every time I'm there. How refreshing! If you want product, great, if not, have a wonderful day and I'll see you next time. No matter where you go, take a picture (or pictures) with you. Trying to describe with words what you want visually will rarely give you the results you want.... a picture IS worth a thousand words.

I have been going to Urban Groove for 5 years, and I have always loved my hair!!! Gina is fantastic!!! Everyone is always so upbeat and friendly. I highly recommend to check out this salon.

I went to the owner thinking she would know what she was doing. I paid 200+ My hair looked HORRIBLE!!
BAD CUT BAD BAD BAD COLOR. They are very rude there and make you feel very uncomfortable. My advice go somewhere else!!

I moved from LA to Santa Cruz and needed a new stylist. I saw a girl down town with a really cute haircut and she told me Lori Ann at Urban Groove Salon did her hair. I went to Lori Ann and I have to say that my hair looks better than it ever has. I've been to the best salons in Beverly Hills and was never as happy as I am with my hair now. The people were friendly in the salon and it was easy to make an apt. She charged me $150.00 for a highlight, cut, and style/dry. It was worth every penny!! I've gone back to her 3 other times, and every time she makes me look like a movie star!!!! I highly recommend Urban Groove salon.